We launched Moon & Star - born from a love of fashion, bold design, and all things maximalist. After two intense weeks of designing, refining, and a lot of late-night coffees, the site went live.

Just one week later, everything changed. Two of our first-ever TikTok's went viral - crashing our site and skyrocketing our sales overnight. That was our moment, and we’ve been growing ever since.

After a crazy May of viral TikToks and an impromptu photoshoot in Mallorca in June (we had no idea what we were doing), reality hit - we were juggling exams, packing orders, and launching a brand all at once.

By July, uni was over and the 9-to-5 life had begun. Moon & Star became our after-hours hustle. Turns out, you can run a business after work… just very, very slowly.

March 2025 was a breakout moment for Moon+Star. One of our TikToks went viral, pushing us past 50K followers, and we saw our first taste of real traction on Instagram Reels - with not one, but two viral videos. The momentum carried us to another major milestone: 20K Instagram followers.

But it wasn’t just about the numbers. This was the month we launched our first-ever influencer PR program, building relationships with creators who genuinely align with our brand. It was the start of something bigger - real community, real collaboration, and seeing our pieces styled in ways that blew us away. March was all about visibility and connection, and it set the tone for everything to come.

May 2025 was a month rooted in community and connection. Both in April
and May we hosted two incredibly successful pop-up shops at Urban
Outfitters, bringing Moon+Star into real-life spaces for the first time.
Meeting our customers face-to-face, seeing them interact with the brand
- it was a full-circle moment. With more pop-ups lined up for summer,
including Southampton on May 31st and June 1st, it’s clear this is just
the beginning. We also held our second Community Day (our first was in
April), and it was everything we hoped it would be - intentional, uplifting, and full of powerful women coming together to create
something meaningful.

This month wasn’t just about us - it was about building relationships, and continuing to shape the heart of what Moon+Star is becoming - more than just a jewellery brand.

In June, we officially became a limited company and did our first ever pop-up at Urban Outfitters Southampton, getting to meet people shopping the brand IRL for the first time.

Then July came with our first ever Community Shoot Week. We brought together a group of Star Girls to shoot, create and be part of the brand with us. It was one of the first moments Moon+Star started to feel like more than just jewellery - it was becoming a little community of its own.

October was another little main character moment. We did our first ever Oxford Street pop-up with Urban Outfitters and got to meet so many amazing girls who had been supporting Moon+Star online.

Seeing everyone shop the pieces IRL, chat with us and become part of the world we were creating was so special. Our little Star Girl community was officially growing.